Checking on competitors backlinks is something most SEO`s do as standard and acquiring them for your client or project is a wise step for becoming the authority in that space.
But what is the best way to go about getting some of those links?
Links can be expensive especially on sites with high traffic and DR. Outreach to the sites displayed email can often be ignored as they no doubt get a ton of emails asking for the same “I have been following your blog for many years it’s so good and I would really like to contribute”. Sure, this sometimes works you can become a contributor and post articles for free if your lucky or simply get a price and add them to your outreach list.
How about checking the author of these articles and reach out to them on Twitter? Many authors list their twitter handles in the bio and if they already have a foot in the door maybe they are open to some extra cash and can fit you in on an upcoming post? This can often be cheaper than paying the site for a full dedicated post that’s even if they accept them. You can then build a relationship with that author as they might be a publisher on other sites too so you can get your foot in the door at more than one place.
Another approach is the hashtag #journorequests on Twitter. Journalists often put out requests for advice, experts & different perspectives for there next article. Using this angle, you might be one of the few people reaching out to these people, a great way to get a link in return from top publications.
The same process could be done with other hashtags from platforms like #Haro.
Using search operators within Twitter can help you refine these searches based around the common phrase’s journalists use within these types of tweets:
“looking to speak with” niche keyword
“looking to speak with” quote
“looking to talk to” guest
“looking to talk to” interview
“is there anyone” interview
“looking for an expert” quote
A way to filter out the same kind of tweets that are not using that hashtag:
“Looking to speak with” quote -#journorequests
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