Dean Signori

So what am I all about in 2026?

My name is Dean Signori, and I am a UK-based SEO consultant & search strategist specialising in SEO, Generative Engine Optimisation (GEO), and paid media for service-based and ecommerce businesses.

I am the founder of UK Web Geekz and Prospect Lead Gen, two businesses built to solve the same problem from different angles: helping ecommerce & service businesses generate consistent, high-quality leads through search.

Who Dean Signori Is and What He Is Known For

I am well known for helping service-led businesses turn complex, offline services into clear, trusted, high-performing search entities.

My work focuses on long-term visibility rather than short-term tactics, using semantic SEO, entity-based optimisation, and GEO to ensure businesses are understood, trusted, and surfaced across traditional search engines and generative AI platforms.

I specialise in service industries where clarity and trust matter most, including trades, cleaning, property, restoration, property renovation, heating & gas, and specialist niche services.

With over 16 years experience I have seen and felt the changes Google has made to the algorithm, the learning & testing over that period has given me a solid foundation of methods that are proven to work.

Founder of UK Web Geekz and Prospect Lead Gen

I founded UK Web Geekz and Prospect Lead Gen to address two distinct but connected challenges in search.

UK Web Geekz focuses on strengthening client-owned digital assets, while Prospect Lead Gen focuses on building and monetising owned search assets that supply enquiries directly to businesses.

Together, these companies give me constant real-world insight into how search actually converts, not just how it ranks. Ranking my own assets to provide leads for customers is solid proof that my methods work.

SEO, Generative Engine Optimisation, and Paid Media for Service Businesses

My core expertise spans:

Search engine optimisation grounded in semantic understanding
Generative Engine Optimisation, ensuring brands and services are visible within AI-driven search experiences
PPC, Google Shopping, and Meta Ads aligned with organic strategy

Rather than treating these channels separately, I focus on aligning them so businesses build authority, consistency, and demand capture across platforms.

How Dean Signori Helps Service-Based Businesses Grow Through Search

I help service businesses grow by aligning:

What they do
How they describe it
How search engines and generative systems understand and represent them

This alignment allows businesses to move from being invisible or misunderstood to being recognised as trusted options in competitive markets.

My approach avoids shortcuts and focuses on systems that compound over time.

How Dean Signori Helps Ecommerce Businesses Grow Through Search

I help ecommerce businesses grow by aligning:

What they sell
How they describe it
How search engines and generative systems understand and represent them

This alignment allows businesses to move from being invisible or misunderstood to being recognised as trusted options in competitive markets.

My approach avoids shortcuts and focuses on systems that compound over time.

UK Web Geekz, Client-Owned SEO and Paid Media Assets

Through UK Web Geekz, I work directly with businesses to improve and protect their own online assets.

UK Web Geekz delivers:

SEO and semantic content strategy
Generative Engine Optimisation
PPC and Google Shopping
Meta advertising

The emphasis is on control, sustainability, and long-term asset value, rather than dependency on temporary campaigns.

Prospect Lead Gen, Owned Search Assets Supplying Qualified Leads

Prospect Lead Gen operates differently.

Instead of optimising client websites, Prospect Lead Gen:

Builds and owns high-performing search assets
Captures inbound demand
Supplies qualified leads to trades and service businesses

This model allows businesses to receive consistent enquiries without managing SEO internally, while allowing me to test, refine, and validate search strategies in live markets.

Industries and Businesses Dean Signori Works With

I primarily work with:

Trades and local service providers
Cleaning, property renovation, and restoration businesses
Gas & Heating, Roofing, and Driveway Services
Specialist and niche service companies

These are businesses where expertise already exists offline, but visibility and clarity are missing online.

Approach to Modern Search, SEO, and Generative AI Platforms

Search is no longer limited to blue links.

Modern visibility requires being:

Clearly understood by algorithms, LLM`s & AI
Trusted as a credible source
Consistently referenced across platforms

My work blends traditional SEO with GEO and entity-based optimisation to ensure businesses remain visible as search interfaces evolve.

SEO and Generative Engine Optimisation Speaker and Educator

In addition to client work, I am a speaker and educator on SEO and Generative Engine Optimisation (GEO).

I regularly feature on podcasts and speak at conferences, sharing practical insight with business owners, marketing teams, and service-based companies on how modern search and generative platforms actually work.

My focus is on helping businesses understand SEO and GEO clearly enough to apply these principles themselves, without relying on jargon, shortcuts, or outdated tactics.

Topics I speak on include:

How search engines and generative AI systems understand entities, topics, and trust
Practical SEO strategies businesses can implement in-house
How GEO affects visibility across AI-driven search experiences
Building search assets that create long-term, sustainable value

The goal is to give businesses a clear mental model of search, enabling them to make better decisions whether they manage SEO internally or work with external partners.

In Summary

I help ecommerce & service-based businesses become visible, understood, and chosen across search engines and generative platforms by combining SEO, GEO, paid media, and entity-focused strategy into systems that drive real enquiries.