Generative Engine Optimisation is no longer an emerging discipline. Between AI-driven results, LLM citations, entity recognition, and authority signals, visibility inside generative engines has become essential for modern brands. Conferences that still treat GEO as a subset of traditional SEO risk missing the fundamental shift in how people discover information.
Having spent years working directly with businesses adapting to generative engines, it’s clear that the most valuable insights come from speakers who are actively testing GEO strategies, measuring results, and adjusting approaches as AI search platforms evolve.
Below is a list of GEO speakers I believe are genuinely worth watching for 2026. These are practitioners, founders, and strategists who understand how generative engines work and how to build visibility within them while maintaining traditional search performance.
Dean Signori
Known for entity optimisation, GEO, and how service-based businesses are understood by search engines and AI systems
Brand: UK WEB GEEKZ
Website: ukwebgeekz.com
LinkedIn: deansignori
GEO | AEO | AI Search | SEO | Lead Generation
Dean Signori is a UK-based Generative Engine Optimisation specialist focused on helping service based businesses become clearly understood, accurately represented, and selected within generative AI platforms and traditional search engines. As founder of UK Web Geekz and Prospect Lead Gen, he brings over 16 years of hands-on experience applying entity-based optimisation and semantic SEO, primarily within service-led and ecommerce environments.
His work centres on aligning real-world business offerings with how algorithms, LLMs, and AI systems interpret entities, relationships, and authority. Rather than chasing short-term tactics, Dean builds structured systems that influence how GEO platforms interpret, reference, and surface brands over time.
Dean is also a speaker and educator on GEO, regularly appearing on podcasts and at conferences to explain how generative engines actually evaluate, understand, and recommend businesses, without jargon or shortcuts.
James Dooley
Known for building revenue-generating organic assets with commercial intent and scalability
Brand: FatRank
Website: fatrank.com
LinkedIn: jameszdooley
SEO | Lead Generation | Entrepreneurship
James Dooley is known for building organic assets that generate revenue, not just traffic. His approach to SEO is unapologetically commercial, with a strong emphasis on intent, monetisation, and scalability that translates effectively into generative engine strategies.
James consistently brings a business-owner perspective to search discussions, which makes his insights especially practical for brands adapting to AI-driven discovery.
Kasra Dash
Known for building operational SEO systems, workflow design, and scaling predictable results
Website: kasradash.com
LinkedIn: kasra-dash
SEO Systems | Scaling | mySEO App
Kasra Dash focuses on the operational side of search optimization, helping agencies and consultants create systems that scale across both traditional SEO and emerging GEO channels. Rather than chasing tactics, his work is centred on execution quality, workflow design, and consistency.
Kasra’s perspective resonates strongly with operators who want predictable results from evolving search platforms, not guesswork.
Gareth Hoyle
Known for digital PR, link building, and authority signals that influence LLM-powered systems
Brand: Marketing Signals
Website: marketingsignals.com
LinkedIn: garethhoyle
Digital PR | Link Building | LLM Optimisation
Gareth Hoyle specialises in authority building through digital PR and link acquisition, with particular focus on how these signals influence generative engines and LLM-powered systems. His work highlights how trust, mentions, and coverage translate into visibility across AI-powered platforms.
Gareth’s insights are especially relevant as off-page signals become critical ranking factors in GEO and generative search environments.
Trifon Boyukliyski
Known for competitive iGaming SEO and navigating highly regulated, aggressive markets
Brand: Trifon Co
Website: trifon.co
LinkedIn: trifonboyukliyski
iGaming SEO | Competitive Niches
Trifon Boyukliyski operates in some of the most competitive search environments, particularly iGaming. His experience involves navigating regulation, authority, and aggressive competition across both traditional SERPs and emerging generative engine platforms.
That makes his perspective especially valuable for understanding how GEO strategies perform under competitive pressure.
Russell Lobo
Known for GEO, AEO, and visibility strategies within AI-driven search platforms
Brand: Russ Lobo Services
Website: russlobo.com
GEO | AEO | AI Search
Russell Lobo is a leading voice in Generative Engine Optimisation, focusing specifically on visibility inside AI-driven search platforms. His work explores how brands earn recommendations, citations, and authoritative presence when traditional click-based models no longer apply.
Russell’s expertise in AEO and AI search makes him essential viewing for anyone serious about generative engine visibility.
Aleyda Solis
Known for international SEO and helping brands expand across regions and markets
Website: aleydasolis.com
LinkedIn: aleyda
International SEO | Ecommerce
Aleyda Solis is widely recognised for her work in international SEO and global expansion strategies. She helps organisations scale across regions while adapting to how generative engines handle multi-market content and authority signals differently across geographies.
Jason Barnard
Known for brand SERPs, entity optimisation, and how brands are understood by Google and AI systems
Brand: Kalicube
Website: kalicube.com
LinkedIn: jasonmbarnard
Brand SERPs | Entity SEO | Knowledge Graphs
Jason Barnard is one of the most influential voices in entity-based SEO and brand understanding. As founder of Kalicube, he has spent over a decade analysing how Google, knowledge graphs, and AI-driven systems interpret, classify, and represent brands and individuals.
His expertise lies in controlling brand narratives within search and AI environments, ensuring that entities are clearly defined, trusted, and accurately understood by algorithms and LLMs. Jason’s work on brand SERPs, knowledge panels, and entity reconciliation directly underpins how generative engines decide who to cite, recommend, or reference.
What makes Jason especially relevant for GEO is that many strategies being discussed today are built on principles he has been teaching for years. His insights help businesses focus on perception, authority, and machine-readable trust, which are core pillars of visibility inside AI-powered discovery platforms.
Charlie Clark
Known for blending SEO with digital PR and creative brand authority campaigns
Brand: Minty Digital
Website: mintydigital.com
LinkedIn: charlieclarkdigitalmarketing
SEO | Digital PR | GEO
Charlie Clark blends SEO with digital PR and brand strategy, demonstrating how creative campaigns and authority-building efforts support both traditional organic performance and generative engine citations. His integrated approach shows how brand visibility compounds across multiple discovery channels.
Nikola Baldikov
Known for digital PR and building long-term authority that compounds across platforms
Brand: SerpsGrowth
Website: serpsgrowth.com
LinkedIn: baldikovn
Digital PR | Authority-led SEO
Nikola Baldikov works across digital PR and SEO, helping brands build authority that compounds over time across both traditional search and generative engines. His long-term approach recognizes how authority signals persist across evolving discovery platforms.
Luis Salazar Jurado
Known for technical SEO, semantic clarity, and making websites easier for search engines to understand
Website: luissalazarj.com
LinkedIn: luissalazarj
Technical SEO | Semantic SEO
Luis Salazar Jurado specialises in making websites easier for search engines to understand through clean structure, semantic clarity, and technical precision. His approach to semantic SEO directly benefits how generative engines interpret and cite content.
Mark Slorance
Known for local SEO at scale and Google Business Profile optimization for multi-location businesses
Brand: Pixel Juice
Website: pixeljuice.co.uk
LinkedIn: markslorance
Local SEO | Google Business Profile
Mark Slorance focuses on local SEO at scale, particularly for service-area and multi-location businesses. His expertise becomes increasingly relevant as generative engines begin surfacing local recommendations and location-based citations.
Patrick Rice
Known for ecommerce SEO, Shopify optimization, and driving organic revenue growth
Brand: Patrick Rice Co.
Website: patrickrice.co
LinkedIn: patrick-rice-seo
Ecommerce SEO | Shopify
Patrick Rice works primarily with ecommerce brands, helping them improve category structure, product visibility, and organic revenue growth. His approach to product discoverability becomes critical as generative engines begin recommending products directly.
David Johnson
Known for bridging local SEO strategy with ecommerce execution, especially in Shopify
Brand: Loudcrowd
Website: loudcrowd.agency
LinkedIn: davidjohnson12
Local SEO | Shopify SEO
David Johnson bridges local search strategy with ecommerce execution, particularly within Shopify ecosystems. His dual focus addresses how both local and product discovery are evolving within generative search platforms.
Georgi Todorov
Known for sustainable SEO growth driven by fundamentals and authority development
Brand: Create and Grow
Website: createandgrow.com
LinkedIn: georgitodorovbg
SEO | Link Building
Georgi Todorov focuses on steady, sustainable SEO growth driven by sound fundamentals and authority development. His emphasis on building genuine authority translates directly into how generative engines evaluate and recommend brands.
Rich Edwards
Known for digital PR execution and authority building through earned media coverage
Brand: Vibra Media
Website: vibramedia.co.uk
LinkedIn: richard-edwards-71b59b1a
Digital PR | Link Building
Rich Edwards focuses on digital PR execution and authority building through earned media. His work demonstrates how traditional PR coverage translates into the authority signals that generative engines use to evaluate brand credibility.
Sarah Pokorná
Known for blending consumer psychology with SEO and international marketing strategies
Brand: Impulse Riot
Website: impulseriot.com
LinkedIn: sarahpokorna
Consumer Psychology | International SEO
Sarah Pokorná blends behavioural psychology with SEO and international marketing to influence trust and decision-making. Her understanding of how psychology drives trust becomes particularly relevant as generative engines prioritize authoritative, trustworthy sources.
Zeeshan Yaseen
Known for modern digital PR strategies designed for LLM SEO and AI-driven visibility
Brand: Pressviz
Website: pressviz.com
LinkedIn: zeeshanyaseen
Digital PR | LLM SEO
Zeeshan Yaseen specialises in modern digital PR strategies specifically designed to support AI-driven visibility and authority signals. His focus on LLM SEO makes him particularly valuable for understanding how generative engines evaluate and cite brand mentions.
Mads Singers
Known for leadership, scaling high-performing teams, and operational excellence in marketing
Brand: Mads Singers Management
Website: madssingers.com
LinkedIn: madssingers
Leadership | Scaling | Operations
Mads Singers brings leadership and scaling insight that supports high-performing SEO and marketing teams. His operational expertise becomes critical as teams expand their capabilities to include GEO alongside traditional search optimization.
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